UDOT reports not wearing a seat belt is the number one killer in crashes on
“Adult male’s watch the super bowl and statistics show that the large percentage of those who don't ware those seat belts are male adults,’ said Sgt. Todd Royce with the Utah Highway Patrol.
According to the UHP last year 71 fatal crashes involved people who were not wearing seat belts, or were using them improperly. Despite the deadly statistic some
“My main thought was it was kind of an out of place commercial, said Damon Papac a
Despite when the commercial made its debut, Kaylan Malm from Richter 7 advertising agency says it was a successful message, but this year’s super bowl game may have cost it viewers. “A lot of ads during the third and fourth quarter maybe didn't get the coverage they were expecting. I think first and second quarter last night is what actually saw the largest benefit,” said Malm.
An annual survey from the Utah Highway Safety Office reports 80% of Utahn’s say they buckle up. So the key is reaching that 20%. Additionally, UDOT did not fork out millions to pay for the commercial because it only aired locally.