SALT LAKE CITY (ABC 4 News) - A video contest is underway in Salt Lake City and the winner gets $5,000.
It's all part of the Downtown Alliance's video contest called "I am Downtown".
Both amateurs and professionals grabbed their cameras and captured downtown they way they see it in 90 seconds or less.
“We want people to be able to tell us their unique story, those are the things that connect them to their city,” said Nick Como, Downtown Alliance.
The videos highlight everything from the classic downtown landmarks to busting a move on the sidewalk or zipping around on bikes and skateboards through the city's streets. There is no right or wrong way to define downtown SLC.
“You had to tell a really good story in order to win, it didn't matter if you have awesome sic soundbites, animations or choreography, you need a really good story that made people realize you totally get it, you are downtown,” said Como.
Five finalists have now been selected. They are:
Only one gets the $5,000 prize. But the Alliance says each one is a winner. The stories will all help the downtown organization when it comes to how to market the place so many love to be.
“We can take out ads telling people how great downtown is and that works and we love to do that, but when other people are talking about why they love downtown that resonates so much more with their friends and family, their circle and other people who will look at it,” said Como.
The winner will be announced Tuesday July 16 at the Downtown Symposium.
To watch all the entries, click here.