The picture of the horse in question was released to the Salt Lake Tribune by co-owner of "Carriage for Hire" Annette Overson. The newspaper published the photo in print and online.
When Jeremy Beckham with PETA saw the photo he took a double take.
“When I first saw the picture that the carriage company released I pretty much knew immediately it didn't look anything like Jerry,” Beckham said.
He said the horse in the published photo has a coat called a flea bitten pattern whereas Jerry is a dappled grey. There is also a pink coloration on the horse’s lips that Jerry does not have. Beckham said PETA consulted an equine expert who confirmed the photos are not of the same horse.
“I am absolutely concerned about Jerry and where he is and even animal control has never made contact,” Beckham said.
ABC 4 Utah contacted Overson who owned up to the mistake. She said she regrets sending the newspaper the wrong picture.
“It wasn't the right horse and I shouldn't have done it,” she said. “It was wrong.”
Overson would not disclose where Jerry is, but said he is retired from the carriage business and is in a good environment with new owners. She wants to put the incident behind her.
“We’re just a small little company that's trying to take care of business,” she said.
Beckham is not so quick to believe her story.
“I hate to say it, but this company has demonstrated they can't really be trusted,” he said. “They've owned up to the fact that they've lied to the media and I think they deserve a little extra scrutiny.”
He believes there is a possibility Jerry may have died so he said PETA is offering a $1,000 reward to anyone who can lead them to the horse.
“We just want to make sure he’s okay,” Beckham added.
Anyone who wants to contact PETA about Jerry’s whereabouts can call 757-622-7382.