Utah mom turns ideas into big business through Amazon

11/01/2017 - Half of Amazon's total unit sales come from third-party sellers, and one Utah stay-at-home mom, turned entrepreneur, started selling children's goods based on her real-life needs and experiences. Christine Krogue joined Emily Clark to talk about how she made this successful in her spare time, and how other Salt Lake City entrepreneurs and moms can do the same.

Krogue started in 2011 selling Baby Undersocks online. She first tried to sell from her own website, but it was very slow going. A friend suggested she try selling on Amazon. Krogues says she got her first sale, and it snowballed from there. She launched Dryer Balls in 2013, Tot Tube in 2014 and Double Ditto in 2015. 

Krogue was selling 20 per day by the end of the season. She sold 30 per day the next season, then 40-50 per day the season after that. Krogue says the more reviews she gets, the more sales she gets also. Krogue has shipped to 5 of the 7 continents, including Germany, China, Australia and Argentina.

Krogue says she doesn't have any full time employees, but does have six part time employees who work 10-20 hrs per week. All of them live right in her neighborhood and they all work from home. 

Krogue says her team is preparing for Cyber Monday by shipping a ton of products to Amazon Fulfillment Centers. Cyber Monday is a huge day for them, so this helps them fulfill orders in time. 

 

 

 

 

 


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