Southern Utah's Eagle Point - in the mountains 18 miles east of Beaver - says any guest can ski free on Thursdays in January.
The ski area was closed for eight years before the managers of a New York-based hedge fund took it over in 2010, spending millions of dollars to improve the place.
Ski Utah president Nathan Rafferty says offering free skiing is a bold move that will pay off for a stunning area few skiers know about. The volcanic-shaped Tushar mountains average 450 inches of snow a year.
Eagle Point is set to open Dec. 21. The resort is about 200 miles from Las Vegas or Salt Lake City.
(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
Copyright 2015 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.