On the app, you can actually control some settings on the camera directly from your device. You can make clearer, high caliber photos with the use a number of different lenses and features that can only be used with a quality camera on your cellphone to share. The options to better a photo are endless on a DSLR. Now those options are available on your phone. With this accessibility to professional grade photos right from your iPhone or iPad, it's convenient for social media purposes.
Take photos with your phone without the limits of the iPhone's camera features. Jens from Pictureline said, "The iPhone controls you, you can control this."
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