This year, the bleacher selection process was the Academy's way of rewarding its biggest fans.
During "Fan Appreciation Week" in December, the Academy invited its fans on social medial to answer a series of questions like, "If you won an Oscar what would your acceptance speech be?" or, "Show us your most prized movie-related possession," and "What's something important that you've done in your life that was inspired by a film.
Then, they looked for people who actively engaged with the Academy by "liking", "sharing" and commenting on sites like Facebook, Twitter, Instagram, YouTube, Google+ and Tumblr.
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