He's starting Wimbleys, which are manly socks that give men the "no socks" look. But he needs help to get started, so there's a Kickstarter campaign going.
Stevens says he's sure his socks will catch on... because the designs are comfortable and low-cut and made with silicone on the backs so they don't ride down in the shoes.
If you'd like to learn more, or donate to Kickstarter, please visit: Wimbleys.
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