"Mountain Sports International has been working with Red Bull on the creation of Sunday's event for nearly five years," said MSI marketing director, Jessica Kunzer.
To you and me it looks as simple as a guy heading up in a balloon and taking a dive from 24 miles up. But that's only the beginning when it comes to laying out the blueprints for this kind of stunt. That's where MSI comes in.
"There were engineering teams, safety teams, the police and ground transportation, all sorts of logistics that needed to come together," said Kunzer. "We functioned as the glue that made it all run smoothly."
Mountain Sports International has worked with Red Bull in the past with its air races. So when they needed a logistics team to support Baumgartner's effort, MSI was Red Bull's first choice.
"In reality everything went really smoothly and exactly as planned," said Kunzer. "It was very well executed and we were very proud to be a part of it."
Millions watched Baumgartner breathlessly as he shattered the sound barrier and then landed safely about nine minutes later, becoming the world's first supersonic skydiver. It was watched by a record audience of more than 8 million people live on YouTube.
And MSI was part of it from the beginning.