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NY Times jumps into mini digital book market

LOS ANGELES (AP) - The New York Times is getting into the business of selling bite-sized digital books based on its reporters' work, giving it entree into a growing market for inexpensive "e-singles" that can be read in a couple of hours.
RYAN NAKASHIMA
AP Business Writer

LOS ANGELES (AP) - The New York Times is getting into the business of selling bite-sized digital books based on its reporters' work, giving it entree into a growing market for inexpensive "e-singles" that can be read in a couple of hours.

The Times' first mini book will go on sale Monday. It's an 18,000-word piece about skiers caught in an avalanche by Times reporter John Branch. The story, called "Snow Fall," expands on an upcoming piece in Monday's newspaper.

It will sell for $2.99 in Amazon.com's Kindle store, Apple's iBooks, and on Barnes & Noble's Nook.

Gerald Marzorati, the Times' editor for editorial development, says the company is betting the new format will make long-form journalism easy to read and reach people who don't visit the Times' website or read the newspaper.

(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)


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