The owner of the Staples Center and the National Hockey League's Los Angeles Kings is rolling out the feature, called AXS Invite, at some of its owned and operated venues starting this month.
The service allows ticket buyers to pay for their own seats and then reserve several adjacent ones online.
The purchaser then invites friends through Facebook or email, and the friends have 48 hours to accept or decline the invitation. They then register on the site and pay for the tickets themselves. Unsold tickets will go back up for sale.
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