The campaign will include TV commercials in Los Angeles, Denver, Phoenix, Portland, San Francisco, and Seattle, as well as digital outdoor, wallscapes, online, and social media. "Utah's five stunning national parks contribute to Utah's economy in a meaningful way by creating much-needed jobs and impacting local economies in gateway communities and surrounding areas," said Utah Governor Gary R. Herbert.
"We are really excited to launch The Mighty Five™ to promote our iconic national parks that are becoming more popular, especially with international visitors who come to experience the red rock of the Desert Southwest," said Vicki Varela, managing director of the Utah Office of Tourism, Film, and Global Branding, an agency of the Governor's Office of Economic Development. "Whether you're looking for memorable family fun, an adrenaline rush, or the solace of nature, you're sure to discover an unforgettable experience that can only be found in Utah."
Visitation has continued to increase at Utah's national parks, even in a down economy. In 2012, 6.5 million recreation visits were made to Utah's five national parks. Another 5.1 million recreation visits occurred at Utah's seven national monuments, two national recreation areas, and one national historic site.
Home to five national parks known as The Mighty Five™, 43 state parks, seven national monuments, two national recreation areas and The Greatest Snow on Earth®, Utah represents the best of both the Rocky Mountains and the Desert Southwest. Utah has it all - holding true to the Utah Life Elevated® brand.
For information on planning your Utah vacation, visit us online at VisitUtah.com or contact the Utah Office of Tourism at (800) 200-1160 or (801) 538-1900.