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Made4Utah: Orabrush

PROVO, Utah (ABC 4 Utah ) - The State of Utah has seen an explosion of business success! Abc4Utah wants to show off some of the best making an impact not just here, but across the world. These business are local grown and Made4Utah.
PROVO, Utah (ABC 4 Utah ) - The State of Utah has seen an explosion of business success! Abc4Utah wants to show off some of the best making an impact not just here, but across the world.
These business are local grown and Made4Utah.

In a search to stop bad breath, a Utah doctor created quite the invention: Dr. Bob invented, the Orabrush!

The Orabrush cleans your tongue, getting rid of the bacteria creating bad breath.

But the road to success for the Orabrush, definitely wasn't easy.

Austin Craig, the Orabrush guy, said, "It's an overnight success 10 years in the making."

Dr. Bob was getting nowhere selling what he thought was a great idea.

Craig said, "We had the product, we knew it worked and just had to get it in front of people."

So he looked for some help with marketing students at BYU, they said: go to YouTube!

Craig said, "We started not quite 4 years ago, we went to YouTube, because we couldn't afford television commercials."

Fast forward a bit and you have an Internet hit!

More than 340,000 fans on Facebook.

More than 50 million views on their YouTube channel.

And the Orabrush is now available online and at major retail stores nationwide!

It's so good, customers asked for another product, can we use this on our dog? So Orabrush developed, the Orapup.

This product is manufactured in Utah, inside their Springville plant and then everything is shipped out of their Orem location.

A very Utah company, taking a great idea and proving: it is the marketing of your product that makes all the difference.




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